Menu
HARIK THOMPSON CPAs
  • Home
    • About Harik Thompson
    • Team
      • Patricia Bell Harik
      • Kevin Thompson
      • Shylesh Viswanathan
    • Affiliation
  • Services & Industries
    • Accounting Services
    • Business Consulting
    • Entertainment Industry
    • Estates and Trusts
    • Financial Planning
    • International Taxation
    • Tax Strategies
  • Insights & News
    • Santa Monica Office Announcement
    • Principal Announcement
  • Client Resources
    • Client Portal
    • Tax Forms & Resources
  • Payments
  • Contact
  • Home
    • About Harik Thompson
    • Team
      • Patricia Bell Harik
      • Kevin Thompson
      • Shylesh Viswanathan
    • Affiliation
  • Services & Industries
    • Accounting Services
    • Business Consulting
    • Entertainment Industry
    • Estates and Trusts
    • Financial Planning
    • International Taxation
    • Tax Strategies
  • Insights & News
    • Santa Monica Office Announcement
    • Principal Announcement
  • Client Resources
    • Client Portal
    • Tax Forms & Resources
  • Payments
  • Contact

How Small Businesses Can Use Newsletters

8/2/2017

 
​Customers and prospects may have a limited perspective of what your company can offer if they only view your advertisements or receive promotional email. Newsletter content builds a broader picture and can include links to information on your website. Also, by highlighting your company, you build your reputation among potential new hires.
A newsletter demonstrates your expertise and builds confidence in your company as a potential supplier. Newsletter content provides valuable information to customers and prospects to help establish your company as an industry leader. Articles that cover important issues in your market sector or share information on industry research work well as content. You also may want to provide details of conferences where your company is making a presentation.

Newsletters can help launch new products. You can integrate content with other elements of the new product launch to include announcements and articles related to the product. You can provide information on special offers to reinforce the effect of your advertising and promotional campaigns and use this information to enhance the value of your newsletter.

When you issue newsletters at regular intervals—weekly, monthly or quarterly—you will be maintaining contact with customers and prospects between purchases and sales calls. If you face a decision-making process that's long and complex, you can use newsletters to communicate with all decision-makers throughout the process. If customers buy your products infrequently, you will maintain contact and build a strong relationship with them before the next sales opportunity.

Newsletters help increase the coverage of your target audience and widen your prospects simply by placing information about the newsletter on your website and asking visitors to subscribe. This lets you capture contact details of new prospects by using a low-cost method of communication, leaving a part of your marketing budget for other promos and ads.

See newsletters as part of your broader communications strategy by providing objective, interesting content your clients can enjoy and put to use. A newsletter allows you to take off your sales hat for a moment and talk to your audience in a different way. And it helps your brand.

Launching an email newsletter is less cumbersome than you might think. Here are the steps:
  1. Define your topic and don't be afraid to show off your knowledge.
  2. Set goals—Attracting new business? Does the newsletter lead to website traffic? Can you use it to bring in repeat business?
  3. Promote the newsletter to new subscribers by drawing in new readers—encourage subscribers and friends to forward it along, sharing it across social channels.
  4. If you consistently provide valuable content, word will spread.

Finally, are you looking to expand? Newsletters get your name in front of potential employees. Think of all the people who may have a friend or former colleague looking for a new position.
​
According to Exact Target data, 42 percent of subscribers are more likely to buy from a company after subscribing to its newsletter. You can encourage customers to opt in by advertising what your company's newsletter will include. Make sure to emphasize the inherent value of receiving the newsletter from you.

Comments are closed.

    Newsletter articles are posted every 2 weeks. ​

    If you would like to have our e-newsletter delivered directly to your inbox, please sign up. Your information is confidential; you can unsubscribe at any time. Subscribe.

    Categories

    All
    1040-X
    1099 Form
    2024 Numbers
    401Ks And IRAs
    Alternative Minimum Tax
    Annuities
    Appeals
    Apprenticeships
    ASC 606
    Audits
    Automation
    Backup Withholding
    Blockchain
    Bonuses
    Business Accounting
    Business Closure
    Business Deductions
    Business Structure
    Business Taxes
    Business Tips
    Capital Gains
    Cash And Accrual
    Charitable Gifts
    Clean Vehicle Tax Credit
    Commercial Real Estate Vacancies
    Compensation
    Consulting
    Coronavirus Relief Package
    Credit Score
    Crowdfunding
    Debt To Income Ratio
    Deductions
    Depreciation
    Digital Assets
    Dividends
    Dollar Cost Averaging
    Earned Income Tax Credit
    Economic Injury Disaster Loan
    EIN Employee ID Numbers
    EITC
    Employee Classification
    Employee Leave
    Employee Overpayment
    Employee Pay
    Employee Retention Credit
    Employee Taxes
    Employment Taxes
    Estate Planning
    Estates And Trusts
    Estate Taxes
    Executor
    Family Businesses
    Family Leave
    FATCA
    Federal Excise Tax
    Filial Responsibility
    Financial Planning
    Flood Insurance
    Foreign Earned Income
    Fraud
    Fringe Benefits
    Gift Taxes
    Health Care
    Health Savings Account
    HIPAA
    Hiring Compliance
    Hiring Help
    Hiring Tax Credits
    Hobby Vs. Business
    Home Energy Tax Credit
    Home Office
    Homeowners' Deductions
    Income Tax
    Independent Contractors
    Inflation
    Innocent Spouse Rule
    Insurance
    Intangible Assets
    Intestate
    Inventory Management
    Investing
    IRAs
    IRS Disagreements
    IRS Representation
    Isabilities-act
    Key Performance Indicators
    Layoffs
    Lease Accounting
    Leave
    Legacy
    Life Insurance
    Loans
    Managing Employees
    Market Capitulation
    Medicaid Trust
    Medical And Dental Deductions
    Medicare
    Mortgages
    Net Pay
    News
    Nonprofit Entities
    On-Call Pay
    Overtime Exemption
    Pandemic Planning
    Paycheck Protection Program
    Payroll
    Payroll Goals
    Payroll Taxes
    Pensions
    Personal Accounting
    PPP Loan
    Prenup
    Profit Sharing
    Property Taxes
    Quarterly Tax Returns
    Real Estate Taxes
    Record Keeping
    Recovery Rebate Credit
    Referral Program
    Refinance
    Rehiring Staff
    Remote Employees
    Reputation
    Retirement
    Reverse Mortgage
    SBA Loans
    Scams
    Schedule K-2 And K-3
    S Corporations
    Sick Leave Rules
    Social Security
    State And Local Taxes
    Student Loans
    Succession Plan
    Supplemental Wages
    Supply Chain Risks
    Taxable And Nontaxable Income
    Tax Changes
    Tax Debt
    Tax Deductions
    Taxes
    Tax Implications
    Tax Planning
    Tax Tips
    Unemployment Tax
    Unmarried Partners
    W 2 Form
    Wages And Overtime
    Wildfire Solution
    Wills And Trusts
    Withholding
    Work Opportunity Tax Credit
    Year End Tax Considerations

    RSS Feed

Proudly powered by Weebly