According to trustworthy, game-related news source Newzoo, it is anticipated that the video game industry will reach $200 billion this year. This prediction is representative of a 5.4% year-over-year increase. Additionally, the global market of board games in particular is said to be on the path to reaching a total of $30.93 billion by the year 2028, which will coincide with annual growth rates of approximately 13.70% between the years 2022 and 2028.
And the Society for Human Resource Management stated that in 2014 the United States was home to a total of 22 escape rooms. However, according to the Room Escape Artist, as of February 2021, the number of escape rooms had increased to a total of 2,080.
These important details are indicative of the suggestion that the gaming industry is projected to experience a continuous boom for the foreseeable future. Many wise and growth-focused employers are taking the opportunity to get in on the action ahead of time.
Gamification in the workplace
Before we continue, it is imperative that we define gamification. According to an article put forth by the SHRM, gamification is "an art of using the essence of games and applying it in real[-]life scenarios to increase user participation, engagement, retention … motivation[,] etc."
Here are a handful of examples that portray gamified activities:
How popular is gamification in the workplace?
According to various industry experts, gamification has shown swift growth in the consumer market, which employers have not caught on to at an equally fast pace. In fact, a Bersin study from 2017 stated that a mere 4.2% of employers make use of gamification within their performance management processes. Additionally, only 6.2% of rewards practices are reportedly inclusive of gamification.
Despite the lack of popularity among employers that are not clued in to the power of gamification, it is still widely discussed between HR professionals and within HR departments across an array of industries. Additionally, the adoption of gamification as a natural part of the workplace is anticipated to experience exponential growth. In fact, according to one report posted by Globe Newswire, "The Human Resource sector is expected to register the highest growth rate in the gamification market, having a CAGR of 27.8%."
The advantages of gamification
The following examples are thought to be benefits of gamification in the workplace:
While there are a handful of benefits of implementing gamification in the workplace, experts do caution that employers thoughtfully and thoroughly integrate gamification in ways that complement the workplace. The gamification technology must be adeptly designed before it can be promoted successfully and yield positive outcomes. Without careful consideration, gamification could backfire.
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